Search Engine Optimization (SEO)
Search Engine Optimization is fundamental for all digital marketing. It is all about increasing business ranking on Search Engines like Google to generate more traffic.
To do this, however, businesses websites must be optimized for the customer as well as the search engine, and only then are they rewarded through high placement in the results' page.
The best SEO practices emphasize On-Page and Technical SEO through website optimization, as well as Off-Page and Local SEO through branding and reviews. At Digital Symmetry, we combine these practices with expertise in tools including ScreamingFrog, Schema.org, Keywords, and Google Analytics to ensure your business will rank high to cause more business traffic.
Search Engine Marketing (SEM)
While SEO focuses on optimizing business websites and brand, Search Engine Marketing is critical for increasing business Return on Investment, focusing on paid search to appear at the top of search engines.
As a method of advertisement, SEM is one of the most important tactics businesses use to gain a leverage over competitors.
At Digital Symmetry, we maximize keyword efficiency in your business' ad-package to market towards real customers who are considering competitors.
Social Media Marketing (SMM)
Utilizing social media platforms is a perfect complement to SEO and SEM practices. Highlighting your business and brand towards the community is key for success, as social media only strengthens potential customers when they engage on familiar platforms.
At Digital Symmetry, we target the key demographics of your business and establish a brand to amplify interaction and positive reviews.
Performance Analysis & Management
To achieve excellent overall performance, we track data in Google Analytics, Search Console, and Ads, as well as in Page Speed, ScreamingFrog, and social media, to provide monthly reports as business grows. Because improvements can always be made, it's imperative to continuously monitor data as well as that of competitors to maximize optimization.
